IMPACT OF THE HIGHWAY BEAUTIFICATION ACT ON OUTDOOR ADVERTISING FIRMS IN WASHINGTON STATE

THIS STUDY OF THE IMPACT OF THE HIGHWAY BEAUTIFICATION ACT ON THE OUTDOOR ADVERTISING INDUSTRY IN WASHINGTON STATE WAS BASED ON A SAMPLE OF THREE FIRMS OPERATING IN METROPOLITAN AREAS AND THREE FIRMS IN SMALL CITIES. THE JULY REVISION OF THE DRAFT STANDARDS FOR SIGN CONTROLS IN COMMERCIAL AND INDUSTRIAL AREAS WAS ASSUMED FOR THE ANALYSIS. BASED ON OPINIONS OF COMPANY OFFICIALS THE AUTHOR FOUND THAT EXPECTED LOSSES OF RECEIPTS FOR THE THREE FIRMS IN THE SMALL CITIES WERE 45, 55, AND 65 PERCENT OF TOTAL ANNUAL RECEIPTS. FOR THE FIRMS IN METROPOLITAN AREAS EXPECTED LOSSES WERE 33, 42, AND 45 PERCENT OF TOTAL ANNUAL RECEIPTS. RELATIVE LOSSES OF PAINTED BULLETINS WERE EXPECTED TO BE GREATER THAN POSTER PANELS. THIS IS DUE PRIMARILY TO THE GREATER PERCENTAGE OF PAINTED BULLETINS LOCATED ON HIGHWAYS AFFECTED BY THE ACT. /BPR/

  • Corporate Authors:

    University of Washington, Seattle

    Seattle, WA  USA  98195
  • Authors:
    • Wagner, L C
  • Publication Date: 1967

Subject/Index Terms

Filing Info

  • Accession Number: 00204606
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Report/Paper Numbers: Cpr 11-4211
  • Files: TRIS
  • Created Date: Aug 4 1994 12:00AM