COMPREHENSIVE EVALUATION OF HIGHWAY SIGN AND BILLBOARD REGULATIONS

THIS STUDY PROVIDES SIGNIFICANT INFORMATION ON MOTORIST ATTITUDES TOWARD COMMERCIAL BILLBORDS. THE FINDINGS ARE ON INTERVIEWS WITH NEARLY 2,200 MOTORISTS AT FOUR SITES ALONG INTERSTATE 90 IN OHIO AND PENNSYLVANIA. THE MAJOR FINDINGS OF THIS STUDY ARE' /1/ SEVENTY-ONE PERCENT OF THE MOTORISTS INTERVIEWED EXPRESSED THE OPINION THAT COMMERCIAL BILLBOARDS SHOULD NOT BE PERMITTED ON I-90. /2/ OF THE 71 PERCENT WHO WERE OPPOSED TO BILLBOARDS, 90 PERCENT THOUGHT THEY MADE THE AREA LOOK CHEAP AND GAUDY, 88 PERCENT THOUGHT THEY OBSTRUCTED VIEWS OF THE SCENERY, AND 73 PERCENT FELT THAT BILLBOARDS DISTRACTED AND CONFUSED THE DRIVER, AND /3/ EIGHTY-ONE PERCENT OF THE 2,200 MOTORISTS INTERVIEWED PREFERRED THAT INFORMATION ON GAS, FOOD, AND LODGING BE PROVIDED ON OFFICIAL STATE SIGNS WHICH INCLUDED BRAND NAMES. IN COMPARISON, 7 PERCENT PREFERRED OBTAINING THIS INFORMATION FROM COMMERCIAL SIGNS. /BPR/ REPORTS ISSUED: COMPREHENSIVE EVALUATION OF HIGHWAY SIGN AND BILLBOARD REGULATIONS, FINAL REPORT, A.L. SIMON AND H.S. ROSENQUIST, AUGUST 1967.

  • Corporate Authors:

    Society of Mechanical Engineers

    345 East 47th Street
    New York, NY  United States  10017

    Ohio Department of Highways

    Columbus, OH  United States  43210

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Simon, A L
    • Rosenquist, H S
  • Publication Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 00204605
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS
  • Created Date: Dec 6 1994 12:00AM