THE IMPACT OF HIGHWAY BEAUTIFICATION ON THE OUTDOOR ADVERTISING INDUSTRY IN WEST VIRGINIA

THE OBJECTIVES OF THIS STUDY WERE' /1/ TO ESTIMATE THE SHORT-RANGE IMPACT OF THE HIGHWAY BEAUTIFICATION ACT OF 1965 UP TO AN INCLUDING THE FIRST YEAR THAT THE ACT APPLIES, AND /2/ NOTE THE COURSES OF ACTION OPEN TO THE OUTDOOR ADVERTISING COMPANIES WHICH IN TOTAL COULD DETERMINE THE LONG-RANGE IMPACT. THE STUDY CONSIDERED THE IMPACT UNDER THE JULY 1966 DRAFT STANDARDS AND THE JANUARY 1967 STANDARDS, WITH AND WITHOUT THE GRANDFATHER CLAUSE /WHICH PERMITS CERTAIN SIGNS, OTHERWISE NONCONFORMING, TO REMAIN UNTIL JANUARY 1973/. THE NET NUMBER OF NONCONFORMING SIGNS LOST /ALLOWING FOR REPLACEMENT AND RELOCATION IN PERMITTED AREAS/, THE PERCENT OF THE TOTAL NUMBER OF SIGNS IN THE STATE /8022/, AND THE ANNUAL LOSS OF RECEIPTS ARE REPORTED IN TABLES. THE MAJOR ALTERNATIVES OPEN TO OUTDOOR ADVERTISING FIRMS IN THE LONG RUN ARE' /1/ TO RELOCATE SIGNS IN PERMITTED AREAS /IN PART A SHORT-RANGE RECOURSE/, AND /2/ TO INVEST IN OTHER TYPES OF ADVERTISING, AND /3/ TO INVEST IN OTHER TYPES OF BUSINESS. THE GENERAL FINDINGS OF THE STUDY SEEM TO INDICATE AN ECONOMIC LOSS FOR THE SHORT RANGE IMPACT AND A POSSIBLE SMALL ECONOMIC GAIN FOR THE LONG RANGE. THIS DOES NOT PRECLUDE THE POSSIBILITY THAT SOME COMPANIES MAY ACTUALLY HAVE TO GO OUT OF BUSINESS WHILE OTHERS MAY HAVE LITTLE OR NO ILL EFFECTS.

  • Corporate Authors:

    West Virginia University, Morgantown

    Morgantown, WV  United States  26506

    West Virginia State Road Commission

    1900 Kanawha Boulevard East
    Charleston, WV  United States  25305-0440
  • Authors:
    • CARTER, E
    • Lyon, W
  • Publication Date: 1967

Subject/Index Terms

Filing Info

  • Accession Number: 00204603
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Report/Paper Numbers: Hpr
  • Files: TRIS, STATEDOT
  • Created Date: Dec 6 1994 12:00AM