Das Carsharing-Konzept der Deutsche Bahn AG / The Deutsche Bahn AG car share concept

Fuer die Deutsche Bahn AG ist es sinnvoll, ihr Produktportfolio schrittweise zu ergaenzen und insbesondere einen flexibel einsetzbaren "Autobaustein" anzubieten. Kunden sollen dadurch soviel Automobilitaet fuer ihren Alltag erhalten, wie sie moechten, ohne dass hieraus eine finanzielle Verpflichtung fuer eine Dauernutzung entsteht. Mit einem eigenen Autoangebot dem "DB Carsharing der Bahn" will die DB AG zum einzigen integrierten Verkehrsanbieter in Deutschland werden. Die gemeinschaftliche Nutzung von Fahrzeugen, die in einem dichten Stationsnetz wohnortnah verfuegbar sind, bietet die Gewaehr, dass gelegentliche Autonutzungswuensche so befriedigt werden, dass der Zugang zu den Kernleistungen der Bahn offen bleibt. Umsetzer des Konzepts ist die am 1.4.2001 gegruendete DB Rent GmbH, eine 100-Prozent-Tochter der DB AG. Das Konzept und die Zielgruppen des DB-Carsharing werden dargestellt. ABSTRACT IN ENGLISH: On the occasion of the press conference held on 28 June 2001, Hartmut Mehdorn, chairman of the Deutsche Bahn AG board, announced the company's intention to gradually extend the range of its services on offer. The stated aim is to meet customers' public transport needs by way of a single integrated service pattern. In addition to taking over the Munich-based company Call-a-Bike, one of the prime objectives - within the context of this new strategy - is to create a nationwide car share system under the brand name of the DB AG. To make use of this new service, customers need a 'BahnCard' that grants access to the vehicles offered by the car share companies. The clientele for this intermodal product is thought to involve those travellers who are in need of a vehicle in combination with long- and short-haul rail travel. So far, the demand for such a service could not be met satisfactorily, the reason being that the car share companies currently active in the market, did not have a comprehensive, professionally-run and countrywide sales organization at their disposal while the existing car hire firms have not been active in this field at all. In 2002, at the end of the first development stage, a turnover of over DM 50 million has been targeted while a profit contribution of DM 10 million is expected from the anticipated increase in rail traffic. It is intended to introduce the new car share service offer progressively to all the major urban areas. A fully functional pilot scheme is to be launched in Berlin and Frankfurt in the 4th quarter of 2001. (A)

  • Authors:
    • KNIE, A
    • KOCH, B
    • LUEBKE, R
  • Publication Date: 2002

Language

  • German

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01195260
  • Record Type: Publication
  • Source Agency: Bundesanstalt für Straßenwesen (BASt)
  • Files: ITRD
  • Created Date: Oct 7 2010 4:02PM