SOME EFFECTS OF HIGHWAY BEAUTIFICATION

CARRYING OUT THE CONGRESSIONAL REQUEST FOR AN ECONOMIC IMPACT STUDY OF THE HIGHWAY BEAUTIFICATION ACT HAS RESULTED IN AN OVERALL ANALYSIS OF THE EFFECTS OF THE ACT BASED LARGELY ON 25 STUDIES IN VARIOUS STATES. THE IMPACT OF THE ACT WAS ESTIMATED USING STUDY AND CONTROL AREA COMPARISONS, BEFORE AND AFTER PERIOD COMPARISONS, INDUSTRY TREND ANALYSIS, ATTITUDE SURVEYS, CASE STUDIES, COUNTY INPUT- OUTPUT MODEL, AND BY ANALOGIZING FROM KNOWN EXPERIENCE. THE OVERALL IMPACT OF THE ACT SHOULD BE FAIRLY MINOR, THOUGH CERTAIN GROUPS WILL EXPERIENCE A MORE PRONOUNCED EFFECT. OUTDOOR ADVERTISING COMPANIES MAY EXPERIENCE SOME LOSSES DURING THE TIME OF ADJUSTMENT TO THE ACT. MOTORISTS WILL EXPERIENCE INCREASED PLEASURE, COMFORT, CONVENIENCE, AND SAFETY. VERY FEW MOTORISTS WILL EXPERIENCE PROBLEMS IN LOCATING HIGHWAY SERVICES. HIGHWAY-ORIENTED BUSINESSES WILL IN SOME CASES LOSE TRADE AND IN OTHERS GAIN, SINCE BILLBOARD CONTROLS SHOULD HAVE LITTLE EFFECT ON TOTAL DEMAND FOR GAS, FOOD, AND LODGING. SOME LANDOWNERS WILL EXPERIENCE LAND VALUE INCREASES (E. G., FROM SIGN OR JUNKYARD REMOVAL NEARBY), THOUGH SOME SIGN SITE OWNERS WILL LOSE RENTAL INCOME. THE EFFECTS OF JUNKYARD CONTROL WILL BE FELT PRIMARILY BY OWNERS OF JUNKYARDS WHICH NEED TO BE RELOCATED. SCREENING WILL HAVE LITTLE EFFECT, THOUGH SOME BENEFITS MAY ACCRUE TO SCREENED JUNKYARDS AND PROPERTY NEARBY. SCENIC ENHANCEMENT EFFECTS WILL BE FELT BY MOTORISTS - IN THE FORM OF INCREASED DRIVING PLEASURE - AND BY LANDOWNERS WHO WILL REALIZE SOME INCREASES IN PROPERTY VALUES NEAR SCENICALLY ENHANCED HIGHWAYS. /AUTHOR/

Media Info

  • Media Type: Print
  • Features: Figures; References;
  • Pagination: pp 1-15
  • Monograph Title: Public attitudes toward highway improvements
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00201577
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Oct 14 1994 12:00AM