THE PUBLIC RELATIONS ASPECTS OF HIGHWAY CONSTRUCTION PROGRAMING AND DISCUSSION

A PROPER AND EFFECTIVE PUBLIC RELATIONS CAMPAIGN CALLS FOR INTERPRETATION OF THE PROGRAM AND THE POLICIES TO OBTAIN COMPLETE UNDERSTANDING AND APPRECIATION. THE THREE ESSENTIALS TO HIGHWAY CONSTRUCTION PROGRAMING PUBLIC RELATIONS ARE: (1) A GOOD ORGANIZATION DOING A GOOD JOB, (2) POLICIES WHICH SATISFY THE NEEDS OF THE PEOPLE, AND (3) AN EDUCATIONAL PROGRAM WHICH SUPPLIES THE FACTS AND EXPLANATIONS. THE HIGHWAY CONSTRUCTION PROGRAM MUST BE A BALANCED ONE THAT CAN BE SOLD WITH CONFIDENCE. TOOLS USED FOR GOOD PUBLIC RELATIONS ARE: (1) PERSONAL CONTACT BETWEEN HIGHWAY ADMINISTRATORS AND THE PEOPLE, (2) NEWSPAPER ARTICLES, (3) TELEVISION PRESENTATION, (4) RADIO, AND (5) PUBLIC HEARINGS ON CONSTRUCTION PROGRAMS.

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Filing Info

  • Accession Number: 00200357
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Sep 29 1994 12:00AM