INFLUENCE OF HIGHWAYS ON SELECTION OF SIX INDUSTRIAL LOCATIONS

EXTENSIVE INDUSTRIAL DEVELOPMENT ADJACENT TO NEW HIGHWAY FACILITIES STIMULATED THIS PILOT INQUIRY REGARDING THE PRIORITY PLACED ON HIGHWAYS BY INDUSTRIAL FIRMS DURING PLANT LOCATION. A PLANT LOCATED ADJACENT TO A MAJOR HIGHWAY ENJOYS ECONOMICAL MOVEMENT OF RAW MATERIALS AND FINISHED PRODUCTS, AS WELL AS THE ADDED CONVENIENCE OF INCREASED LABOR MOBILITY. IN ADDITION, THERE ARE INDICATIONS THAT THESE FIRMS MAY ENJOY ADVERTISING AND PUBLIC RELATIONS BENEFITS FROM SELECTING LOCATIONS NEAR HEAVILY TRAVELED TRAFFIC ARTERIES. REPRESENTATIVES OF SIX INDUSTRIAL FIRMS CURRENTLY LOCATED ADJACENT TO FREE ACCESS ROADS WERE INTERVIEWED REGARDING THE IMPORTANCE PLACED UPON GENERAL HIGHWAY BENEFITS, ADVERTISING BENEFITS AND PUBLIC RELATIONS BENEFITS WHEN SELECTING NEW PLANT LOCATIONS. WITH FULL REALIZATION THAT UNIVERSAL GENERALIZATIONS CANNOT BE BASED ON A SAMPLE OF SIX FIRMS, THE FOLLOWING IS A BRIEF SUMMARY OF CONCLUSIONS. THE GENERAL INFLUENCE OF HIGHWAYS ON THE SELECTION OF PLANT SITES IS CONSIDERED AS IMPORTANT BUT NOT CRITICAL. THE FIRMS REALIZED THE NEED FOR HIGHWAY FACILITIES, BUT PLACED LITTLE PRIORITY ON SPECIFIC TYPES OF FACILITIES DURING SITE SELECTION. LITTLE RESEARCH WAS COMPLETED CONCERNING POTENTIAL ECONOMICS FROM LOCATING ADJACENT TO HIGHWAYS OFFERING SPECIFIC SERVICES. IF THE ROAD WAS PAVED AND IN GOOD CONDITION, IT WAS JUDGED ADEQUATE. THE ADVERTISING BENEFITS RESULTING FROM LOCATION OBTAINED LITTLE CONSIDERATION. THE FACTOR WAS VIEWED AS AN EXTRA BENEFIT THAT COULD BE REALIZED AT ALMOST ANY LOCATION. SOME DIFFERENCE IN THE VALUE PLACED ON THE ADVERTISING FACTOR WAS INDICATED BETWEEN FIRMS SERVING INDUSTRIAL AND CONSUMER MARKETS. THE INFLUENCE OF PUBLIC RELATIONS RESULTING FROM LOCATIONS ADJACENT TO HIGHWAY CONSTRUCTION IS VAGUE. CONSIDERABLE DOUBT WAS EXPRESSED CONCERNING THE VALUE OF ATTEMPTING TO LOCATE IN ORDER TO REALIZE THIS BENEFIT. BEYOND DOUBT, THIS IS NOT A FACTOR IN LOCATION. THE BENEFITS THAT CAN BE REALIZED APPEAR TO BE INDEPENDENT OF THE TYPE OF ROAD TO WHICH THE PLANT IS ADJACENT. THE RESULTS OF THIS PILOT STUDY INDICATE THAT THE TYPICAL FIRM DOES NOT FULLY APPRECIATE THE TOTAL ECONOMIC IMPACT OF MODERN HIGHWAYS ON BUSINESS OPERATIONS. /AUTHOR/

Media Info

  • Monograph Title: Some evaluations of highway improvement impacts
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00200237
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Aug 12 1994 12:00AM