ORGANIZATION AND SCOPE OF PUBLIC RELATIONS IN STATE HIGHWAY DEPARTMENTS

STATE HIGHWAY DEPARTMENTS ARE RESPONSIBLE FOR THE DEVELOPMENT OF HIGHWAY SYSTEMS ADEQUATE FOR SERVING THE PUBLIC AND PRIVATE TRANSPORTATION NEEDS OF THE PEOPLE. THE DISCHARGE OF THESE DUTIES REQUIRES A RELATIONSHIP WITH THE PUBLIC WHICH WILL PERMIT ADVANCE PLANNING, CREATE THE FINANCIAL SUPPORT NECESSARY FOR MAINTENANCE, ADMINISTRATION AND NEW CONSTRUCTION, AND SUPPORT THE ORGANIZATION IN ITS ENGINEERING DECISIONS. CONSEQUENTLY, A PUBLIC RELATIONS PROGRAM IS A VITAL MANAGEMENT FUNCTION. THIS STUDY EXPLORES THE MATURITY OF PUBLIC RELATIONS IN STATE HIGHWAY DEPARTMENTS, INCLUDING SUCH FACETS AS THE HISTORIC ACCEPTANCE OF THE PUBLIC RELATIONS RESPONSIBILITY, THE UTILIZATION OF PROFESSIONAL COMMUNICATIONS SPECIALIST, THE PROFESSIONAL AND PERSONAL QUALIFICATIONS OF PUBLIC RELATIONS DIRECTORS, SALARIES PAID TO PR DIRECTORS, PR STAFFS, INCLUDING SIZE, EXPENDITURES, SCOPE OF ACTIVITIES, AND CONTINUITY OF EFFORTS, AND STATUS OF THE PR DIRECTOR IN THE ORGANIZATION. /AUTHOR/

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 35-54
  • Monograph Title: Highway management 1963
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00200012
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Dec 12 1994 12:00AM