EFFECTS OF RADIO AND PRESS PUBLICITY ON THE SAFE CARRIAGE OF CHILDREN IN CARS
In April 1978 the Office of Road Safety (Australia) conducted a press and radio publicity campaign aimed at increasing the fitting and use, by children, of conventional belts where child-restraints are not available and relocating children, particularly those unrestrained, from front to rear seats. Undertaken in states with and without child restraint legislation, the pubilicity campaign was evaluated using data from roadside observations of restraint fitting and use. The campaign was not effective in achieving the desired behavioral changes. However, the results provided valuable data on the carriage of children in cars and highlighted the differences between states with or without child restraint legislation.
- From the Meeting held 26 February-2 March 1979.
Warrendale, PA USA 15096
- Boughton, C J
- Johnston, I R
- Publication Date: 1979
- Features: References;
- Pagination: 17 p.
- Society of Automotive Engineers Preprint
- Publisher: Society of Automotive Engineers
- TRT Terms: Automobiles; Child restraint systems; Laws; Measures of effectiveness; Publicity; Safety equipment; Seat belts; Traffic safety
- Uncontrolled Terms: Effectiveness
- Subject Areas: Highways; Law; Safety and Human Factors;
- Accession Number: 00197228
- Record Type: Publication
- Source Agency: Engineering Index
- Report/Paper Numbers: SAE 790075 Conf Paper
- Files: TRIS
- Created Date: Sep 29 1979 12:00AM