EFFECTS OF RADIO AND PRESS PUBLICITY ON THE SAFE CARRIAGE OF CHILDREN IN CARS

In April 1978 the Office of Road Safety (Australia) conducted a press and radio publicity campaign aimed at increasing the fitting and use, by children, of conventional belts where child-restraints are not available and relocating children, particularly those unrestrained, from front to rear seats. Undertaken in states with and without child restraint legislation, the pubilicity campaign was evaluated using data from roadside observations of restraint fitting and use. The campaign was not effective in achieving the desired behavioral changes. However, the results provided valuable data on the carriage of children in cars and highlighted the differences between states with or without child restraint legislation.

  • Supplemental Notes:
    • From the Meeting held 26 February-2 March 1979.
  • Corporate Authors:

    Society of Automotive Engineers (SAE)

    400 Commonwealth Drive
    Warrendale, PA  United States  15096
  • Authors:
    • Boughton, C J
    • Johnston, I R
  • Publication Date: 1979

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00197228
  • Record Type: Publication
  • Source Agency: Engineering Index
  • Report/Paper Numbers: SAE 790075 Conf Paper
  • Files: TRIS
  • Created Date: Sep 29 1979 12:00AM