ALCOHOL AND ROAD SAFETY. PREPARATION OF AN INFORMATION CAMPAIGN

L'ALCOOL ET LA SECURITE ROUTIERE, PREPARATION D'UNE CAMPAGNE D'INFORMATION

In July 1970, a legal blood alcohol content was established in France. On this occasion an information campaign was undertaken in order to familiarize road users with the provisions of the new law and to encourage them to adopt behaviour conducive to safety. The following points have been studied: the state of public opinion regarding the problem of drinking and driving; the attitudes regarding the new law; research into psychological factors and the determination of the contents of the messages to be used in the course of the campaign. The methods employed were qualitative: in-depth interviews and group discussions, and quantitative: opinion surveys, scales of attitudes, segmentation and typology. Results demonstrate that important differences exist between knowledge, opinions and behaviour. On the other hand, it was possible to demonstrate the difficulties arising from the use of mass media. Models were proposed for information activities which are diversified in relation to different systems of attitudes which characterise individual target groups. /TRRL/

  • Availability:
  • Corporate Authors:

    National Road Safety Organization

    Avenue du General Malleret-Joinville 2
    94110 Arcueil,   France 
  • Authors:
    • L'HOSTE, J
    • Moget-Monseur, M
  • Publication Date: 1976-12

Language

  • French

Media Info

  • Features: References; Tables;
  • Pagination: 61 p.
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00196694
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: ITRD, TRIS
  • Created Date: Sep 29 1979 12:00AM