Dealer 2.0

Subtitle: Today's dealerships use information technology for managing customer relationships, Web marketing and many other tasks. But the savviest dealerships are tapping new and upgraded IT tools to raise their game to a new level. This special section looks at technologies that exemplify the next generation of IT in auto retailing. New life from used cars : hit by recession, Illinois store reinvents itself as a high-volume online powerhouse / Arlena Sawyers. -- Device sells by menu, makes F&I appetizing / Amy Wilson. -- Lowering the anti- of social media / Lindsay Chappell. -- Tools help sell used cars to Web-savvy shoppers / David Barkholz. -- Web crawlers and Google spiders / James B. Treece. -- Dealers get on top of search engine results / Ralph Kisiel. -- When search results appear, videos give store an edge / Leslie J. Allen. -- Mouse clicking replaces tire kicking / Arlena Sawyers. -- Tools speed up lead management / Ralph Kisiel.

Language

  • English

Media Info

  • Features: Illustrations;
  • Pagination: p. 15-30 : ill.
  • Serial:
    • Automotive News
    • Volume: 84
    • Issue Number: 6408
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 01156493
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: May 4 2010 8:43AM