Innovative Solutions for Employee Recruitment and Retention

Even in the economy of the past year, recruiting for this industry continues to be one of STV’s toughest challenges. Most good people are probably not actively looking for a new job (the authors call them passive job-seekers). You’ll have to convince them that your company is a great place to work. Attracting and retaining the right people begins long before the first recruitment ad. It begins with your employment brand. Employer branding is reflected in a firm’s strategy to intentionally create a specific perception of employment at the company. It is the projection of a certain image as an employer, and it is important for companies that need a competitive edge in recruitment and employee retention. Employment branding helps to define corporate culture, promote company values and strategically deliver an organization’s message.


  • English

Media Info

  • Media Type: CD-ROM
  • Pagination: 3p
  • Monograph Title: Rail Conference 2009 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01157687
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 2 2010 12:18PM