Implementing Activities Within the Framework of Logistic and Marketing Functions and Their Influence on Their Level of Integration

Activities that are implemented in logistic and marketing function often intertwine or overlap in practice, which can often lead to double implementation. Within the framework of this article, the actual state of implementing activities in companies in correlation with the functional area is analyzed. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.

Language

  • English

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Filing Info

  • Accession Number: 01155391
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 23 2010 3:59PM