Antecedents of Airline Passenger Loyalty: Low-Cost versus Traditional Airlines

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

Language

  • English

Media Info

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Filing Info

  • Accession Number: 01155600
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 21 2010 8:58AM