The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature

A number of studies have investigated e-shopping behavior, and reviewing them is valuable for further improving our understanding of consumers' e-shopping behavior. This report aims to summarize previous e-shopping research in a systematic way. In this review, we are interested primarily in the potential benefits and costs that the internet offers for the business-to-consumer segment of e-commerce in the transaction (purchase) channel. We focus on studies of actual or intended online purchase behavior, not just information-gathering activities. An overview of the 65 empirical studies analyzed in this report is provided in the Appendix.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01153534
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Report/Paper Numbers: UCD-ITS-RR-05-07
  • Files: BTRIS, TRIS
  • Created Date: Mar 8 2010 6:03PM