Guide to Creating an Effective Marketing Plan. Highways for Life

Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and personal selling, however, are just two of many activities that fall under marketing. The new definition of marketing, as released by the American Marketing Association, is: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In general, marketing is identifying the particular wants and needs of a target audience, and then going about satisfying their needs. More simply: marketing is finding a need and filling it. This involves identifying and doing market research on your target audience(s), analyzing their needs, and then determining strategies and allocating resources to mesh your innovation with solving their problem.


  • English

Media Info

  • Media Type: Print
  • Pagination: 190p

Subject/Index Terms

Filing Info

  • Accession Number: 01150320
  • Record Type: Publication
  • Files: TRIS, USDOT
  • Created Date: Feb 9 2010 2:30PM