Making loyalty pay

Subtitle: Some frequent flyer programmes are profitable, but most are not. Ravindra Bhagwanani explores whether there is a roadmap to making money out of FFPs.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01149949
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Feb 1 2010 12:10PM