Identification of Preconditions for an Emerging Mobile LBS Market

Location information has become a very important horizontal service component for a wide range of vertical mobile applications. This enabled multiple innovative mobile location-based services (LBS) that range from conventional mapping and navigation services featuring millions of points of interest (POI) to location-aware content delivery and mobile social networking. Providing a whole new world of opportunities for device and application vendors, network operators, content providers, and prospective consumers, mobile LBS have potential to become one of the core businesses in today's mobile arena. However, the future of this market is not fully transparent due to several uncertainties associated with a mixture of technologies, service demand, consumer attitude, and privacy aspects of using LBS and a complex value network. In this study, the authors identify and analyze a set of preconditions for an emerging mobile LBS market in its present evolution phase. The history of LBS motivates us to take a closer look at this emerging market and try to understand what the main reasons for LBS initial failure have been and what is still missing in this market today to emerge successfully. To focus on the most relevant issues, a research framework is constructed containing 3 main dimensions: technological advance and standardization, value network, and value proposition. Within these dimensions, the early state of mobile LBS is compared with the present situation and the key factors presently crucial for LBS proliferation are analyzed.

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  • Supplemental Notes:
    • Abstract reprinted with permission from Taylor and Francis
  • Authors:
    • Khurri, Andrey
    • Luukkainen, Sakari
  • Publication Date: 2009-9


  • English

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  • Accession Number: 01149220
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 27 2010 5:53PM