Green Transportation for Tourism: Assessing Demand for Eco-labels

Transportation for tourism is a major contributor of environmental pollutants, providing an opportunity to examine new mechanisms to motivate behavioral responses. Eco-labels have become increasing popular as a way to inform consumers about purchasing decisions, while utilizing market forces to initiate environmental responsibility among competing firms. Tourism, as the largest global industry, presents great potential for eco-labels to reduce the environmental impacts of travel. In 2009, the Green Coach Certification, an eco-label, was introduced to the motorcoach industry. This certification program is currently at the beginning of an 18-month pilot phase. Tour operators are an important potential consumer of Green Coach Certified motorcoach services. To better understand the attitudes and behaviors of tour companies in regard to environmental responsibility and eco-labels, a survey was administered to tour operators across North America. Survey results demonstrate tour operator interest in an eco-label for the transportation and tourism industry; however cost may temper this interest


  • English

Media Info

  • Media Type: DVD
  • Features: Figures; References;
  • Pagination: 17p
  • Monograph Title: TRB 89th Annual Meeting Compendium of Papers DVD

Subject/Index Terms

Filing Info

  • Accession Number: 01154906
  • Record Type: Publication
  • Report/Paper Numbers: 10-3290
  • Files: TRIS, TRB
  • Created Date: Jan 25 2010 11:38AM