Deal or No Deal: Can Incentives Encourage Widespread Adoption of Intelligent Speed Adaptation Devices?

This paper presents results from a modeling analysis looking at the potential uptake of intelligent speed adaptation (ISA) devices. The analysis makes use of two approaches, looking at respondents’ stated preference between the two systems in various settings, as well as their stated buying intentions in these settings. As would be expected with such a contentious issue, the analysis reveals the presence of significant variations in sensitivities and preferences in the sample, where these variations are so large as to invalidate the use of models making taste homogeneity assumptions. While the analysis shows that a non-negligible part of the sample population have such strong opposition that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device.


  • English

Media Info

  • Media Type: DVD
  • Features: Figures; References; Tables;
  • Pagination: 17p
  • Monograph Title: TRB 89th Annual Meeting Compendium of Papers DVD

Subject/Index Terms

Filing Info

  • Accession Number: 01155535
  • Record Type: Publication
  • Report/Paper Numbers: 10-3015
  • Files: TRIS, TRB
  • Created Date: Jan 25 2010 11:29AM