VALUATION OF OUTDOOR ADVERTISING SITES

INFORMATION IS PRESENTED IN THE MANNER OF AN APPRAISAL MANUAL. THIS RESEARCH INVOLVES THE INVESTIGATION INTO: (1) THE CONTRIBUTION TO THE MARKET VALUE OF A PROPERTY MADE BY AN OUTDOOR ADVERTISING LEASE; (2) GENERAL LEASING PRACTICES OF THE OUTDOOR ADVERTISING INDUSTRY; (3) THE INFORMATION WHICH MUST BE ASSEMBLED TO APPRAISE THE CONTRIBUTION TO THE MARKET VALUE OF A PROPERTY MADE BY A PARTICULAR OUTDOOR ADVERTISING LEASE; AND (4) APPLICATION OF ACCEPTED APPRAISAL TECHNIQUES TO THE VALUATION PROBLEM. THE MANUAL PORTION HAS BEEN DIVIDED INTO TWO SECTIONS, ONE CONTAINING AN OUTLINE OF MARKET PRACTICES AFFECTING OUTDOOR ADVERTISING SITES AND THE OTHER THE THEORY OF VALUATION. THE RESULTS OF SPECIAL INVESTIGATIONS ARE GIVEN IN THE APPENDICES. THE SURVEY OF LANDOWNERS ABOUT THE CONTRIBUTION AN OUTDOOR ADVERTISING DISPLAY MAKES TO A PROPERTY'S VALUE PRODUCED A NUMBER OF INTERESTING FINDINGS: (1) MOST OWNERS DO NOT RELATE THE SIGN INCOME TO THE PROPERTY VALUE; (2) THE PROBABILITY OF A SIGN BEING THE BEST ECONOMIC USE OF A PROPERTY IS NOT RELATED TO THE RENTAL RECEIVED, EXCEPT FOR EXTREMELY HIGH RENTALS; (3) THE ADVERSE SIDE EFFECT OF SIGNS ON THE DOMINANT USE OF A PROPERTY IS NEGLIGIBLE FOR PARCELS HAVING SIGNS PRESENT; AND (4) A RENT OF $300 YEARLY WAS SUGGESTED AS THE RENT LEVEL AT WHICH A SIGN DEFINITELY CONTRIBUTED VALUE TO ITS LARGER PARCEL. /BPR/

  • Supplemental Notes:
    • A-10-4, Hpr-PR-1(7)
  • Corporate Authors:

    Urban Property Research Co

    ,    

    California Division of Highways

    Bridge Department
    Sacramento, CA  USA  05914

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  USA  20590
  • Authors:
    • Berry, H
    • Mcnece, E R
  • Publication Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 00201220
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS
  • Created Date: Apr 16 1970 12:00AM