AN EVALUTION OF THE AESTHETICS OF JUNKYARD SCREENING AND BILLBOARD DENSITIES

A RESEARCH PROJECT WAS BEGUN IN 1966 TO EXAMINE THE ECONOMIC EFFECT OF JUNKYARDS AND CONCENTRATIONS OF ROADSIDE BILLBOARDS ON (1) THE VALUE OF NEARBY LAND, AND (2) THE REACTIONS OF MOTORISTS TO JUNKYARD SCREENING AND TO CONCENTRATIONS OF BILLBOARDS. A COLOR MOTION PICTURE HAS BEEN PREPARED WITH THE OBJECTIVE OF SHOWING TYPICAL ROADSIDE VIEWS AS ARE FOUND THROUGHOUT INDIANA. A SELECTED SAMPLE OF PARTICIPANTS RECEIVED A CAREFULLY WORDED INTRODUCTION, WERE THEN SHOWN THE FILM, AND ASKED VIA A QUESTIONNAIRE TO DETERMINE HOW THE VARYING EVIDENCE OR PRESENCE OF JUNKYARDS OR BILLBOARDS AFFECTED INDIVIDUAL AESTHETIC ENJOYMENT OR APPRECIATION OF THE VIEW FROM THE ROAD, IF AT ALL. THIS INTERIM REPORT PRESENTS THE FINDINGS OF THE RESEARCH FOR THIS SECOND OBJECTIVE OF THE PROJECT. EIGHTY-TWO PERCENT OF RESPONDENTS TO THE SURVEY QUESTIONNAIRE THOUGHT THAT JUNKYARDS WERE AN UGLY VIEW ALONG THE ROADSIDE. OF THESE 76 PERCENT FELT JUNKYARDS SHOULD BE FENCED AND SCREENED SO AS TO HIDE THEM FROM THE ROAD. ADDITIONALLY, SOME 46 PERCENT FELT THAT JUNKYARDS SHOULD BE REMOVED FROM THE ROADSIDE, ALTHOUGH 4 PERCENT DISAGREED. THREE PERCENT OF THE RESPONDENTS THOUGHT THAT JUNKYARDS WERE INTERESTING VIEWS. THESE FACTORS PRESENT A STRONG ARGUMENT FOR EFFECTIVE CONTROL AND SCREENING OF JUNKYARDS ALONG THE ROADSIDE. THE BILLBOARDS QUESTION PRESENTED A MORE CONFUSED PICTURE IN THAT THE PATTERN OF OPINIONS INDICATED THAT PEOPLE USE BILLBOARDS AND EVEN FEEL THEY ARE NECESSARY BUT STILL ARE OF THE OPINION THAT MOST SHOULD BE REMOVED FROM THE ROADSIDE. A SUMMARY OF THE RESPONSE TO THE QUESTIONNAIRE INDICATED THAT 24 PERCENT THOUGHT BILLBOARDS WERE UGLY VIEWS ALONG THE ROADSIDE AND 14 PERCENT THOUGHT ALL BILLBOARDS SHOULD BE REMOVED FROM THE ROADSIDE. SIXTY- FOUR PERCENT AGREED THAT MANY BUT NOT ALL BILLBOARDS SHOULD BE REMOVED. SOME 51 PERCENT OF THE RESPONDENTS RELIED ON BILLBOARDS AS AN AID IN FINDING SERVICES BUT 19 PERCENT DID NOT, 45 PERCENT THOUGHT THEY WERE NECESSARY AND 19 PERCENT THOUGHT THEY WERE NOT. A SMALLER NUMBER, 24 PERCENT, FOUND BILLBOARDS INTERESTING VIEWS. THE OPINION PATTERN SEEMED TO INDICATE A PREFERENCE OR TOLERANCE FOR A SMALL NUMBER OF BILLBOARDS ALONG THE ROADSIDE TO PERFORM NEEDED INFORMATION FUNCTIONS. /BPR/

  • Supplemental Notes:
    • Hpr, 398, HPR-1(6)
  • Corporate Authors:

    Purdue University

    School of Aeronautics and Astronautics
    West Lafayette, IN  USA  47907

    Indiana State Highway Commission

    Indianapolis, IN  USA  46204

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  USA  20590
  • Authors:
    • MACGILLIVRAY, C I
    • Michael, H L
  • Publication Date: 1968-10

Subject/Index Terms

Filing Info

  • Accession Number: 00201211
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS
  • Created Date: Mar 18 1994 12:00AM