ECONOMIC IMPACT OF THE HIGHWAY BEAUTIFICATION ACT

RESEARCH FINDINGS ARE SUMMARIZED FROM APPROXIMATELY 20 ADMINISTRATIVE CONTRACT AND HIGHWAY PLANNING AND RESEARCH FEDERAL-STATE COOPERATIVE PROJECTS THAT WERE INITIATED AT THE DIRECTION OF THE CONGRESS IN THE HIGHWAY BEAUTIFICATION ACT OF 1965. IT IS CONCLUDED THAT THE OVER ALL ECONOMIC IMPACT OF THE HIGHWAY BEAUTIFICATION ACT SHOULD BE FAIRLY MINOR ON A NATIONAL BASIS. LOSSES EXPERIENCED BY ONE SECTOR OF THE ECONOMY TEND TO BE OFFSET BY GAINS IN OTHER SECTORS. THE IMPACT ON THE FOLLOWING AFFECTED GROUPS WILL BE MORE PRONOUNCED: OUTDOOR ADVERTISING COMPANIES, SIGN SITE OWNERS, OTHER PROPERTY OWNERS, MOTORISTS, HIGHWAY-ORIENTED BUSINESSES, JUNKYARD OPERATORS, AND SUPPLIERS OF MATERIAL FOR SCENIC ENHANCEMENT AND JUNKYARD SCREENING. HIGHWAY- ORIENTED BUSINESS OWNERS SURVEYED FEEL THAT ABOUT ONE-THIRD OF THEIR BUSINESS IS ATTRIBUTABLE TO OUTDOOR ADVERTISING. THESE STUDIES ALSO SHOWED THAT ABOUT ONE-THIRD OF THE MOTORISTS CONTACTED USE BILLBOARDS FOR LOCATING OR LEARNING OF HIGHWAY SERVICES. HOWEVER, A MAJORITY OF MOTORISTS INDICATE NO DIFFICULTY IN FINDING HIGHWAY SERVICES WHERE BILLBOARDS HAVE BEEN RESTRICTED. THE STATE STUDIES INDICATE THAT LANDOWNERS GENERALLY RECEIVE BETWEEN 30 AND 40 DOLLARS ANNUALLY FROM OUTDOOR ADVERTISING FIRMS FOR EACH SIGN SITE RENTED. THIS AMOUNTS TO ABOUT 10 PER CENT OF THE OUTDOOR ADVERTISING RECEIPTS OR $10 MILLION. THE EFFECTS OF OUTDOOR ADVERTISING RESTRICTIONS AMONG HIGHWAY-ORIENTED BUSINESSES WILL TEND TO BE A REDISTRIBUTION OF SALES AMONG ALL HIGHWAY- ORIENTED BUSINESSES RATHER THAN A LOSS OF SALES. JUNKYARD CONTROL EFFECTS WILL BE FELT PRIMARILY BY THE OWNERS OF JUNKYARDS THAT WILL BE REMOVED BECAUSE SCREENING IS NOT FEASIBLE. SCENIC ENHANCEMENT EFFECTS WILL BE INCREASED ECONOMIC ACTIVITY IN NURSERY STOCK AND OTHER AFFECTED INDUSTRIES. LAND VALUES NEAR PARKWAYS HAVE BEEN FOUND TO INCREASE AND THEREFORE LAND VALUES SHOULD INCREASE NEAR HIGHWAYS OF COMPARABLE DESIGN. IT IS COMPUTED THAT FOR EACH DOLLAR OF HIGHWAY OUTLAY ON THE INTERSTATE SYSTEM, HIGHWAY BEAUTIFICATION COSTS AMOUNT TO ABOUT TWO CENTS. ON A PER DRIVER BASIS, COSTS AMOUNT TO ABOUT $1.17 PER YEAR. FOR REST AREAS ALONG THE INTERSTATE, COSTS AVERAGE FIVE CENTS FOR EACH AUTOMOBILE VISIT. /BPR/

  • Corporate Authors:

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  USA  20590
  • Publication Date: 1967-3

Subject/Index Terms

Filing Info

  • Accession Number: 00201210
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Report/Paper Numbers: 2426-012
  • Files: TRIS
  • Created Date: Jan 8 1994 12:00AM