TEXAS STUDIES RELATING TO THE HIGHWAY BEAUTIFICATION PROGRAM

THE RESEARCHERS ANALYZED 69,465 SIGNS, AND SURVEYED 274 SIGN SITE LANDOWNERS, 64 LODGING ESTABLISHMENT OWNERS, 63 EATING ESTABLISHMENT OWNERS AND 80 JUNKYARD PROPRIETORS TO DETERMINE THE ECONOMIC EFFECTS OF THE HIGHWAY BEAUTIFICATION ACT. THE RESEARCHERS FOUND THAT NEARLY 24 PERCENT OF THE SIGNS WERE HIGHWAY ORIENTED COMPARED TO 22 PERCENT WHICH ADVERTISED NATIONAL OR REGIONAL PRODUCTS. IN ADDITION, THE RESEARCHERS FOUND THAT 274 SIGN SITE LANDOWNERS RENTED 1,764 SIGNS LOCATED AT 491 DIFFERENT TRACTS AND EARNED AN AVERAGE OF $248 ANNUAL INCOME. AVERAGE ANNUAL INCOME PER SIGN VARIED FROM $37 ON RURAL TO $208 ON URBAN INTERSTATE HIGHWAYS. THE RESEARCHERS ALSO NOTED THAT EVEN THOUGH 60 PERCENT OF THE LODGING ESTABLISHMENTS HAD AT LEAST ONE OFF-PREMISE SIGN, THE MAJORITY OF RESPONDENTS FELT THAT AN OFF-PREMISE SIGN WAS NOT THE MOST IMPORTANT FACTOR IN ATTRACTING NEW BUSINESS. OWNERS OF EATING ESTABLISHMENTS INDICATED THAT THE ACT WOULD HAVE LITTLE EFFECT ON THEIR BUSINESSES. THE MAJORITY OF THE JUNKYARD PROPRIETORS FELT THAT THE MOVING OR SCREENING WOULD HAVE NO EFFECT ON THEIR SALES OR EMPLOYMENT. FORTY-FIVE PERCENT OF JUNKYARD PROPRIETORS ESTIMATED A DECREASE IN ANNUAL SALES AS A RESULT OF RELOCATION. THE RESEARCHERS SUBSEQUENTLY SURVEYED 973 MILES OF INTERSTATE HIGHWAY TO DETERMINE CHANGES IN NUMBER AND SIZE OF OFF- PREMISE SIGNS AND NUMBER OF JUNKYARDS. THE RESEARCHERS NOTE THAT DURING THE PERIOD FROM 1966 TO 1968 THE NUMBER OF BILLBOARDS SAMPLED INCREASED 17 PERCENT WHILE THE NUMBER OF JUNKYARDS SURVEYED FELL FROM 57 TO 34. THE RESEARCHERS ALSO MENTION THAT EVEN THOUGH THE NUMBER OF SMALL SIGNS FELL SHARPLY, LARGER SIGNS NEARLY DOUBLED IN NUMBER DURING THIS PERIOD. /BPR/

  • Corporate Authors:

    Texas Transportation Institute

    Texas A&M University System, 1600 E Lamar Boulevard
    Arlington, TX  USA  76011

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  USA  20590
  • Authors:
    • Adkins, W G
    • McFarland, W F
    • MEUTH, H G
    • Wynn, J T
  • Publication Date: 1968-6

Subject/Index Terms

Filing Info

  • Accession Number: 00201208
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Report/Paper Numbers: Cpr-11-4226
  • Files: TRIS
  • Created Date: Nov 29 1994 12:00AM