A STUDY TO INVESTIGATE THE IMPACT ON THE OUTDOOR ADVERTISING INDUSTRY IN REACTION TO THE HIGHWAY BEAUTIFICATION ACT OF 1965

BASED ON A SURVEY OF 535 SIGN USERS IN NEW YORK STATE, THE RESEARCHER CONCLUDES THAT POSTER AND PAINTED BULLETIN COMPANIES WILL EXPERIENCE BETWEEN 27 TO 37 PERCENT REDUCTION IN REVENUES BY 1970 AS A RESULT OF THE HIGHWAY BEAUTIFICATION ACT OF 1965. THIS LOSS WILL BE PARTLY OFFSET BY AN EXPECTED 14 PERCENT INCREASE IN REVENUES. SIGN COMPANIES ARE EXPECTED TO EXPERIENCE AN INCREASE IN REVENUE, SINCE ON-PREMISE SIGNS ARE EXPECTED TO BECOME LARGER & MORE EXPENSIVE. SINCE THE COST OF OUTDOOR ADVERTISING (FOR BOTH OFF-AND ON-PREMISE SIGNS) IS EXPECTED TO INCREASE, SMALLER BUSINESSES ARE EXPECTED TO EXPERIENCE RELATIVELY GREATER COSTS THAN LARGE BUSINESSES. /BPR/

  • Supplemental Notes:
    • Hpr, Hpr-pr-1 (1)
  • Corporate Authors:

    Rensselaer Polytechnic Institute

    110 Eighth Street
    Troy, NY  United States  12180

    New York State Department of Public Works

    ,    

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Jack, A B
  • Publication Date: 1967

Subject/Index Terms

Filing Info

  • Accession Number: 00201205
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS, STATEDOT
  • Created Date: Oct 14 1994 12:00AM