ECONOMIC EFFECTS OF THE CONTROL OF HIGHWAY SIGNS IN TENNESSEE

THIS STUDY DESCRIBES SOME OF THE ECONOMIC EFFECTS OF THE HIGHWAY BEAUTIFICATION ACT OF 1965 ON LANDOWNERS, MOTELS, MOTEL AND SERVICE STATION CUSTOMERS AND THE STANDARDIZED OUTDOOR ADVERTISING INDUSTRY IN TENNESSEE. LANDOWNERS-- INCOME PER SIGN SITE RENTED RANGED BETWEEN $14 AND $370 DOLLARS ANNUALLY. RENTAL PAYMENTS WERE USUALLY HIGHER IN URBAN AREAS AND ON INTERSTATE HIGHWAYS. TOTAL INCOME TO LANDOWNERS FROM SIGN SITE RENTALS WAS GENERALLY LESS THAN FIVE PERCENT OF THE TOTAL INCOME, MOTELS ARE EXPECTED TO LOSE ABOUT 31 PERCENT OF THEIR SIGNS UNDER STANDARDS FOR OUTDOOR ADVERTISING CONTROL ASSUMED FOR THIS STUDY. THE AUTHORS STATE THAT ACTUAL LOSSES MUST AWAIT FINAL DECISIONS ON THE TYPE AND EXTENT OF OUTDOOR ADVERTISING CONTROLS TO BE IMPLEMENTED IN TENNESSEE, MOTEL GUESTS AND SERVICE STATION CUSTOMERS--WERE FOUND TO RELY GREATLY ON HIGHWAY SIGNS TO LOCATE AND SELECT FACILITIES SERVICE STATION CUSTOMERS WOULD BE EQUALLY SATISIFIED WITH OFFICIAL SIGNS WHICH INCLUDED BRAND NAMES. STANDARDIZED OUTDOOR ADVERTISING COMPANIES--WOULD LOSE BETWEEN 60 AND 70 PERCENT OF THEIR SIGNS UNDER A SET OF STANDARDS FOR OUTDOOR ADVERTISING CONTROL ASSUMED FOR STUDY PURPOSES. AVERAGE ANNUAL INCOME FOR A STANDARD POSTER PANEL RANGED FROM $370 IN RURAL AREAS TO $494 DOLLARS IN URBAN AREAS. REPLACEMENT COSTS WERE APPROXIMATELY 2.5 TIMES ANNUAL INCOME. /BPR/

  • Supplemental Notes:
    • Hpr, Hpr-1/2/, STATE NO 440-920
  • Corporate Authors:

    Memphis State University, Memphis

    Memphis, TN  United States 

    Bureau of Public Roads /US

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Lowry, P R
    • Summer, H H
    • Cartee, P C
  • Publication Date: 1968-2

Subject/Index Terms

Filing Info

  • Accession Number: 00201193
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS
  • Created Date: Dec 6 1994 12:00AM