ECONOMIC IMPACTS OF THE HIGHWAY BEAUTIFICATION ACT IN KENTUCKY

THE ECONOMIC IMPACT OF THE HIGHWAY BEAUTIFICATION ACT ON OUTDOOR ADVERTISING COMPANIES, LANDOWNERS AND HIGHWAY ORIENTED BUSINESSES IN THE STATE OF KENTUCKY WAS STUDIED. THE SURVEY OF 34 OUTDOOR ADVERTISING COMPANIES REVEALED THAT THE OWNERS AND OPERATORS EXPECTED LOSSES OF ANNUAL SALES VOLUME TO AMOUNT TO NEARLY 61 PERCENT OF THE TOTAL OR NEARLY 1.9 MILLION UNDER THE FIRST SET OF DRAFT STANDARDS. THE IMPACT UNDER THE JULY REVISION OF THE JANUARY STANDARDS IS EXPECTED TO BE CONSIDERABLY LESS. A TOTAL OF 211 HIGHWAY ORIENTED BUSINESSES WERE SURVEYED INCLUDING RESTAURANTS, MOTELS, SERVICE STATIONS AND GIFT AND ANTIQUE SHOPS. SINCE MOTORISTS NEEDS FOR GAS, FOOD, AND LODGING REMAINS RELATIVELY CONSTANT THE AUTHORS EXPECT LITTLE OVERALL EFFECT ON BUSINESSES SUPPLYING THESE GOODS AND SERVICES. HOWEVER, THE DEMAND FOR GIFTS AND ANTIQUES IS OFTEN STIMULATED BY ADVERTISING, THEREFORE, SUCH BUSINESSES MAY SUFFER LOSSES FROM REMOVAL OF SIGNS. FIFTY LANDOWNERS LEASING NEARLY 340 SIGN SITES WERE INTERVIEWED TO DETERMINE ANY POSSIBLE EFFECTS. THE CONCLUSION DERIVED FROM THIS SURVEY WAS THAT INCOME FROM SIGN SITE RENTALS WAS GENERALLY AN INSIGNIFICANT PART OF TOTAL INCOME; THEREFORE, THE IMPACT ON LANDOWNERS WOULD BE NEGLIGIBLE. /BPR/

  • Supplemental Notes:
    • Hpr-1/2/, HPR 66-45
  • Corporate Authors:

    Spindletop Research

    ,    
  • Authors:
    • Dickson, C
    • Mcgurl, V
    • Scully, C
    • Taylor, L
  • Publication Date: 1967-1-4

Subject/Index Terms

Filing Info

  • Accession Number: 00201175
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Files: TRIS
  • Created Date: Apr 13 1994 12:00AM