SELECTED SOURCES OF NON-FAREBOX REVENUE FOR METRO: LANDOVER AND HUNTINGTON STATIONS

SUCH VARIABLES AS STATION DESIGN, PEAK-HOUR TRIP GENERATION, AND PARKING FACILITIES AT ANY GIVEN STATION WILL YIELD DIFFERENT OPPORTUNITIES FOR EXPLOITING SOURCES OF NON- FAREBOX REVENUE. THE REPORT INCLUDES DETAILED DESCRIPTIONS OF EACH STATION UNDER STUDY WITH REFERENCE TO POTENTIAL LOCATIONS FOR ADVERTISING DISPLAYS AND CONCESSION STANDS. TEXTUAL MATERIAL IS SUPPLEMENTED WITH ARCHITECTS' DRAWINGS OF THE PROPOSED DESIGN. THE EXPERIENCES OF EIGHT OTHER TRANSIT SYSTEMS ARE COMPARED IN NORTH AMERICA FOR ADVERTISING AND CONCESSIONS. FOR EACH OF THE PROPERTIES SURVEYED, NET REVENUES ARE DOCUMENTED FROM ALL SOURCES ALONG WITH A DESCRIPTION OF THE SERVICES PROVIDED. ADVERTISING GENERALLY CONSISTS OF WALL-MOUNTED POSTERS OR CARDS DISPLAYED WITHIN THE TRAINS. CONCESSIONS INCLUDE NEWSSTANDS, VENDING MACHINES, LUNCHEONETTES, COIN LOCKERS, PAY TELEPHONES, BOOTH RENTALS, AND VARIOUS OTHER PASSENGER AMENITIES. A TOTAL OF SOME $20,000 ANNUALLY COULD BE GENERATED FOR METRO AT EACH STATION (LANDOVER AND HUNTINGTON) BY LEASING SPACE FOR ADVERTISING AND CONCESSIONS. /UMTA/

  • Supplemental Notes:
    • PROJ NO URT-37
  • Corporate Authors:

    Consortium of Universities

    Urban Transportation Center, 1717 Massachusetts Avenue, NW
    Washington, DC  United States  20036
  • Authors:
    • PAPPAS, G T
  • Publication Date: 1971-6

Subject/Index Terms

Filing Info

  • Accession Number: 00201057
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Nov 7 1972 12:00AM