Successfully Optimising Retail Space from Existing Airport Facilities

Falling passenger numbers and changing consumer spending patterns are affecting airport retailing. As businesses strive to identify strategies in response, this paper looks at the key area of retail space. Investment in providing the optimum quantity and quality of retail space is vital for success going forward. Benchmarking has shown how much retail space should be provided and the close link between space and sales, but it is also necessary to ensure that investment in passenger processing and creating an exciting retail environment is implemented. Four case studies from airports in Bristol, England; Brussels, Belgium; Sydney, Australia; and Copenhagen, Denmark are provided to demonstrate how airports can maximize their retail potential.

Language

  • English

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Filing Info

  • Accession Number: 01147998
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 18 2010 4:30PM