CONSUMER CONCEIVED ATTRIBUTES OF TRANSPORTATION: AN ATTITUDE STUDY-JUNE 1967 STUDYING TRANSPORTATION SYSTEMS FROM THE CONSUMER VIEWPOINT: SOME RECOMMENDATIONS-SEPTEMBER 1967

A STUDY WAS CONDUCTED OF CONSUMER DEMAND FOR TRANSPORTATION TO: (1) IDENTIFY THE CHARACTERISTICS OF AN IDEAL URBAN PASSENGER TRANSPORT SYSTEM AS CONCEIVED BY THE CONSUMER, AND (2) DETERMINE THE EXTENT TO WHICH CONSUMERS CONSIDER EXISTING MODES TO SATISFY THIS IDEAL. THE FIRST VOLUME REPORTS THE RESULTS OF TWO PILOT SAMPLE SURVEY STUDIES CONDUCTED IN THE BALTIMORE AND PHILADELPHIA METROPOLITAN AREAS. THE SECOND VOLUME IS AN OVERVIEW OF THE CONDUCT OF THE STUDIES, THEIR RELIABILITY AND LIMITATIONS, AND CURRENT KNOWLEDGE. THESE STUDIES ANALYZE THE PERSONAL ATTITUDINAL CALCULUS OF THE USER IN MAKING THE MODAL DECISION, AND PURSUES THE CONCEPT OF MEASURING IN SCALAR TERMS THE RELATIVE IMPORTANCE AND SATISFACTION OF FACTORS INFLUENCING MODAL CHOICE THROUGH PSYCHOLOGICALLY ORIENTED METHODS. THE IMPORTANCE OF SYSTEM ATTRIBUTES WAS STRUCTURED FOR THE WORK TRIP, THE NON-WORK TRIP, AND A COMPOSITE GENERAL IDEAL SYSTEM. EIGHT FACTORS APPEAR SALIENT TO CONSUMERS IN MAKING TRANSPORT MODE DECISIONS, ARRAYED BY IMPORTANCE THEY ARE: RELIABILITY OF DESTINATION ACHIEVEMENT, CONVENIENCE AND COMFORT, TRAVEL TIME, COST, CONDITION OF VEHICLE, INDEPENDENCE AND SELF ESTEEM, CONGESTION, AND DIVERSIONS WHILE IN TRAVEL. CONSUMER SATISFACTION WITH PUBLIC TRANSPORTATION UNDER PRESENT LEVELS OF SERVICE WAS FOUND TO BE FARTHER FROM THE IDEAL THAN THE PRIVATE AUTOMOBILE FOR BOTH TRIP PURPOSES AND IS GREATEST FOR THE NON-WORK TRIP. REFERENCES: USER DETERMINED ATTRIBUTES OF IDEAL TRANSPORTATION SYSTEMS, JUNE 1966.

  • Corporate Authors:

    University of Maryland, College Park

    Department of Business Administration
    College Park, MD  USA  20742
  • Publication Date: 1967

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Filing Info

  • Accession Number: 00200064
  • Record Type: Publication
  • Source Agency: Bureau of Public Roads /US
  • Report/Paper Numbers: State-cpr-11-0960
  • Files: TRIS
  • Created Date: Jan 16 1994 12:00AM