Cell Phones and Choice Architecture

Cell phone use is a prevalent and risky distraction while driving. This article considers how the context of economic and social behavior, also known as the "choice architecture," can be highly influential in human decision making, including cell phone use while driving. This choice architecture can be structured to nudge rather than compel people into making better choices. Examples of choice architecture amenable to intervention include: setting the default option in a set of choices; designing physical spaces to encourage desirable behavior; offering self contracts to support behavior change; presenting or organizing information in a novel manner; and supporting the development of social norms. All of these interventions can be applied to help reduce cell phone use while driving.


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  • Accession Number: 01148006
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 30 2009 12:31AM