Making roads safer by returning power to the people

The City of Bradford Metropolitan District Council has introduced a range of innovative road safety policies. Traffic and highways manager, Steve Thornton believes that local people and local communities are the ones who will deliver road safety, and not necessarily transport professionals. He emphasises the need for policies which reflect local needs and points out how successful strategies from other areas will not necessarily work in Bradford. Bradford's policy is to talk to local communities about a whole range of transport-related issues, all of which need to be addressed in conjunction with each other. Bradford also focuses on education as a means to an end, encouraging people to take responsibility for their own actions on the roads. Addressing the need for personal responsibility has helped to reduce incidents of low-end speeding and uninsured driving. Linking in with Bradford's child injury prevention co-ordinator has helped to reduce traffic-related child injuries. The emphasis for Bradford is to avoid generalised top-down policy making, and to concentrate on work with and for each locality according to local needs. In an inset the author describes how West Yorkshire Police are linking in with Bradford traffic and highways department to help to increase road safety.

Language

  • English

Media Info

  • Pagination: 10-11
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01147149
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD
  • Created Date: Dec 24 2009 8:47AM