The Moderating Role of Personal Relevance on Differential Priming of Anxiety and Sadness on Perceived Travel Risk: A Replication

Raghunathan and Pham (1999) conducted a pioneering study on the motivational influences of anxiety and sadness on decisionmaking and indicated that anxiety would motivate individuals to be risk averse, whereas sadness would motivate individuals to be risk taking. A replication study was employed in the domain of perceived travel risk. Compared to participants in a neutral mood, anxious participants showed higher perceived travel risk than sad participants. Moreover, the diiferential effect of anxiety and sadness on perceived travel risk was only pronounced under the high personal relevance condition, in which participants made personal decisions and expected that they would be affected by the outcomes. In general, the results extend the notion proposed by Raghunathan and Pham suggesting that travelers' implicit goals primed by anxiety or sadness used for mood-repair purposes appear to be moderated by personal relevance.

  • Availability:
  • Authors:
    • Chen, Chien-Lung
    • Chang, Ming-Hsu
    • Chiou, Wen-bin
  • Publication Date: 2009-4


  • English

Media Info

  • Media Type: Print
  • Features: References; Tables;
  • Pagination: pp 500-508
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01146462
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 17 2009 3:30PM