Taking Care of Business and Every Customer at CCTA

The Chittenden County Transportation Authority (CCTA) serves 155,000 in five counties of Vermont. This article provides a history of the authority, chartered in 1973, and the changes it has undergone since 2001 when Chris Cole became general manager. Since 2002 ridership has grown by 58 percent due to the unlimited access program, better adherence to schedules, customer service initiatives, decisions to discard poor-performing segments, as well as the expansion of commuter services. The author describes how Cole built ridership through a marketing program aimed at businesses, selling an unlimited pass program to local colleges and universities, and putting customers first in terms of making the transit agency convenient for the people using it.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01147385
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Dec 15 2009 5:30PM