Sweden’s Traffic Safety Cameras - The Communication Strategy that Made them Accepted
During 2006-2007 the traffic safety camera system in Sweden was changed into a new generation and the number of cameras was increased from app 350 to 700. One challenge was to communicate the purpose and maintain the high acceptance for traffic safety cameras with respect for the circumstances in Sweden and existing attitudes. A strategy for communication, including the campaign “Sweden’s new Life Savers”, was designed and communicated on national and regional basis. The follow-up of the communication work shows good results – 8 of 10 road users believes traffic safety cameras are a good way to reduce speeding and to save lives and are positive to further installations.
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Corporate Authors:
1100 17th Street, NW, 12th Floor
Washington, DC United States 20036 -
Authors:
- Wiman, Anders
- Lundberg, Eva
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Conference:
- 16th ITS World Congress and Exhibition on Intelligent Transport Systems and Services
- Location: Stockholm , Sweden
- Date: 2009-9-21 to 2009-9-25
- Publication Date: 2009
Language
- English
Media Info
- Media Type: CD-ROM
- Features: Photos; References;
- Monograph Title: ITS in Daily Life
Subject/Index Terms
- TRT Terms: Cameras; Communication systems; Safety campaigns; Traffic safety; Traffic speed
- Geographic Terms: Sweden
- Subject Areas: Highways; Safety and Human Factors; I85: Safety Devices used in Transport Infrastructure;
Filing Info
- Accession Number: 01146616
- Record Type: Publication
- Files: TRIS
- Created Date: Dec 22 2009 9:00AM