Sweden’s Traffic Safety Cameras - The Communication Strategy that Made them Accepted

During 2006-2007 the traffic safety camera system in Sweden was changed into a new generation and the number of cameras was increased from app 350 to 700. One challenge was to communicate the purpose and maintain the high acceptance for traffic safety cameras with respect for the circumstances in Sweden and existing attitudes. A strategy for communication, including the campaign “Sweden’s new Life Savers”, was designed and communicated on national and regional basis. The follow-up of the communication work shows good results – 8 of 10 road users believes traffic safety cameras are a good way to reduce speeding and to save lives and are positive to further installations.


  • English

Media Info

  • Media Type: CD-ROM
  • Features: Photos; References;
  • Monograph Title: ITS in Daily Life

Subject/Index Terms

Filing Info

  • Accession Number: 01146616
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 22 2009 9:00AM