The impacts of an air-crash on students' transportation choice behaviour: An empirical study undertaken in Taiwan

This research's objectives are to identify major factors influencing offshore student-commuters' transportation mode-choice and to develop simple logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student-commuters' household income, and the risk perceived by student-commuters using different transportation modes are found to have impacts on their mode-choice behavior. Several logit model specifications were tested. The research reveals student-commuters' transportation mode-choice behavior significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student-commuters should change from reduced fare promotion to service safety promotion.

Language

  • English

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Filing Info

  • Accession Number: 01144677
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 28 2009 12:39PM