A Multicultural Primer for State Highway Safety Offices: Closing the Circle

This report presents guidelines and resources for helping state highway safety offices (SHSOs) in their outreach to multicultural groups. Multicultural groups account for about 1/3 of the U.S. population, and it is anticipated that they will make up the majority of the population by 2050. The guidelines in the report are intended to help SHSOs identify ways to understand the cultural and language barriers that exist with multicultural groups and facilitate the development of effective traffic safety messages and programs. Successful traffic safety multicultural programs are presented, and federal, state and national resources are listed, with descriptions and contact information.

  • Record URL:
  • Corporate Authors:

    State Farm Mutual Automobile Insurance Company

    Public Affairs Department, One State Farm Plaza
    Bloomington, IL  United States  61710

    Governors Highway Safety Association

    750 First Street, NE, Suite 720
    Washington, DC  United States  20002
  • Publication Date: 2009


  • English

Media Info

  • Media Type: Web
  • Features: Appendices; Figures;
  • Pagination: 52p

Subject/Index Terms

Filing Info

  • Accession Number: 01142916
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 28 2009 12:38PM