IQ Routes™: Best Routing By Capitalising TomTom’s User Base

This paper describes a new navigation experience component, High Definition Traffic (HD Traffic™), which is fully integrated into the leading car navigation system in England and Europe, "TomTom." The product has been on the market in the Netherlands since November 2007 and is to be launched soon in the United Kingdom, Germany, Switzerland, France and Belgium. On top of HD Traffic, TomTom has added historic data, made available by millions of TomTom’s own customers. The historic data is analyzed to generate average speeds and are then added to the navigational map on a link-by-link basis, thus further improving routing behavior. This additional product is called IQ Routes™. The ultimate user experience will be reached by combining the IQ Routes historic data with live data from HD Traffic. The authors briefly address the key features of IQ Routes and the way TomTom is collecting, processing and making the data available. The paper will also outlines some results of the public user trial, which collected information from a group of TomTom customers (n= 2000). These products are designed to offer drivers information about a better, faster route to their destination, even when they are driving in unfamiliar areas.


  • English

Media Info

  • Media Type: CD-ROM
  • Features: Figures; Maps;
  • Pagination: 6p
  • Monograph Title: ITS Connections: Saving Time. Saving Lives

Subject/Index Terms

Filing Info

  • Accession Number: 01142552
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 24 2009 7:03AM