The Color of Safety

This article highlights presentations from a one-day expert symposium that looked at the use of color in conveying safety messages, particularly in highway applications. The symposium was co-hosted by the Inter-Society Color Council and the Federal Highway Administration. The keynote address underscored the inherent power of color to bring things—such as roadway signs, traffic signals, and lane delineation—to the attention of motorists. Color has the capacity to make safety-related messages stand out against the visual clutter of today's roadway environments. In addition to the keynote address, other presentations addressed the process of developing the distinctive purple color used for electronic toll collection in the Northeastern United States, described the installation of fluorescent yellow traffic signs at critical locations in Maryland and shared initial findings from a study of colored retroreflective sign sheeting under daylight conditions. The presentations shared during the symposium underscore the importance of the highway safety community having an understanding of perceptual responses to color and the process of specifying and measuring color.

Language

  • English

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Filing Info

  • Accession Number: 01142404
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 22 2009 12:12AM