The Primary Starting Point of the Integrated and Reversed Marketing Logistics and Operation Management

Osnovno Polaziste Integrisane I Obrnute Marketing Logistike I Upravljanje Operacijama

This paper describes how the period of entrepreneurial economics is recognized by the imperative and constant need for strengthening the competitive abilities of each and every economic entity that searches for its position in the market. Nowadays, the dynamics of human society and economic reality is far more outstanding than ever before. In such an environment, the elements of the integrated and reversed marketing logistics have a crucial role. That is the reason for the utmost importance of their flexibility in order to easily adapt to various market changes, technological development and environmental standards. Thus, the technology of operation management becomes extremely important.


  • Germanic (Other)

Media Info

  • Media Type: Print
  • Edition: Volume 1
  • Features: Figures; References;
  • Pagination: pp 73-83
  • Monograph Title: 3rd International Conference of Logistics & Sustainable Transport 2006

Subject/Index Terms

Filing Info

  • Accession Number: 01142385
  • Record Type: Publication
  • ISBN: 9789616562027
  • Files: TRIS
  • Created Date: Oct 21 2009 11:54AM