MASS TRANSIT MANAGEMENT

THE QUALITY OF MANAGEMENT IS PROBABLY THE MOST CRITICAL ELEMENT IN MASS TRANSPORTATION. WHEN THE CONCERN WITH HARDWARE AND TECHNOLOGICAL INNOVATION IS PUT IN ITS PROPER PERSPECTIVE, TRANSIT MANAGEMENT WILL FOCUS ON OBJECTIVES, ORGANIZATIONS, AND THE MARKETING MANAGEMENT CONCEPT AS THE ROUTE TOWARD BECOMING A CONSUMER-ORIENTED INDUSTRY. THE CONCEPT OF THE MARKETING MIX IS A KEY ELEMENT WHICH INCLUDES THE TYPES AND QUALITY OF SERVICE AND THE ACCESS AFFORDED CUSTOMERS, PRICING, AND PROMOTION. /AUTHOR/

  • Corporate Authors:

    Business Horizons

    ,    
  • Authors:
    • Smerk, G M
  • Publication Date: 1971-12

Media Info

  • Pagination: 10 p.
  • Serial:
    • Volume: 14
    • Issue Number: 6

Subject/Index Terms

Filing Info

  • Accession Number: 00200767
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 7 1972 12:00AM