Cross-cultural differences in drivers' speed choice

The aim of the present study was to examine if there are any cross-cultural differences between Swedish and Turkish drivers' rating of the variables in the theory of planned behavior (TPB) with regard to complying with the speed limit. A sample of 219 Swedish and 252 Turkish drivers completed a questionnaire including questions based on the theory of planned behavior (i.e. regarding attitude, subjective norm, perceived behavioral control, intention and behavior). The results show that country differences in drivers' intention to comply with the speed limit as well as their self-reported compliance could be explained by differences found in their attitude, subjective norm and perceived behavioral control. Furthermore, drivers who live in a country with fewer road traffic fatalities (i.e. Sweden), compared with drivers who live in a country with more road traffic fatalities (i.e. Turkey), reported a more positive attitude towards complying with the speed limit, a more positive subjective norm, a higher perceived behavioral control, a higher intention and a larger proportion of the time spent complying.

Language

  • English

Media Info

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Filing Info

  • Accession Number: 01138146
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Aug 12 2009 12:46PM