CORPORATE STRATEGIES OF THE AUTOMOTIVE MANUFACTURERS. VOLUME I: EXECUTIVE SUMMARY OF CONCLUSIONS STRATEGIC ISSUES

The report describes and assesses the corporate decision-making processes of eight domestic and foreign automotive manufacturers: American Motors, Chrysler, Ford, General Motors, Honda, Nissan, Toyota, and Volkswagen AG. Some aspects examined include: (1) Future scenarios discussing likely automobile company responses to government regulations in view of possible interferences caused by product liability trends, economic recessions, and catalyst supply interruptions, (2) A description of pricing in the automobile industry, (3) An examination of the marketing practices of the automobile industry, and (4) A description of the decision-making process in each automobile company.

  • Supplemental Notes:
    • See also Volume 2, PB-297812.
  • Corporate Authors:

    Harbridge House, Incorporated

    11 Arlington Street
    Boston, MA  USA  02116

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Schnapp, J B
  • Publication Date: 1978-11

Media Info

  • Pagination: 186 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00198299
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-804-585
  • Contract Numbers: DOT-HS-7-01783
  • Files: NTIS, TRIS, USDOT
  • Created Date: Sep 29 2002 12:00AM