CORPORATE STRATEGIES OF THE AUTOMOTIVE MANUFACTURERS. VOLUME I: EXECUTIVE SUMMARY OF CONCLUSIONS STRATEGIC ISSUES
The report describes and assesses the corporate decision-making processes of eight domestic and foreign automotive manufacturers: American Motors, Chrysler, Ford, General Motors, Honda, Nissan, Toyota, and Volkswagen AG. Some aspects examined include: (1) Future scenarios discussing likely automobile company responses to government regulations in view of possible interferences caused by product liability trends, economic recessions, and catalyst supply interruptions, (2) A description of pricing in the automobile industry, (3) An examination of the marketing practices of the automobile industry, and (4) A description of the decision-making process in each automobile company.
- See also Volume 2, PB-297812.
Harbridge House, Incorporated11 Arlington Street
Boston, MA United States 02116
Washington, DC United States 20590
- Schnapp, J B
- Publication Date: 1978-11
- Pagination: 186 p.
- TRT Terms: Automobile industry; Automobiles; Decision making; Demand; Economic conditions; Economic forecasting; Economic impacts; Finance; Industries; Investments; Management; Marketing; Motor vehicle industry; Planning; Policy; Prices; Product development; Productivity; Profits; Recession; Regulations; Safety engineering; Supply; Transportation operations
- Uncontrolled Terms: Financial management; Industrial management
- Old TRIS Terms: Government policies; Management methods; Management planning; Strategy; Supply economics; Transportation administration
- Subject Areas: Administration and Management; Economics; Finance; Highways; Law; Planning and Forecasting; Policy; Vehicles and Equipment;
- Accession Number: 00198299
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-HS-804-585
- Contract Numbers: DOT-HS-7-01783
- Files: NTIS, TRIS, USDOT
- Created Date: Sep 29 2002 12:00AM