NATIONAL TRANSIT MARKETING CONFERENCE - PROCEEDINGS, HELD AT ARLINGTON, VIRGINIA ON JUNE 9-11, 1975

Marketing increasingly is being recognized as a key element in revitalizing urban public transportation, and is a significant transit management tool. Technical sessions centered on an in-depth examination of marketing's tools and components as they apply to transit. Case histories and workshops were among the approaches used to familiarize participants with the marketing concept. The report offers an excellent resource for those interested in transit marketing.

  • Supplemental Notes:
    • Prepared in cooperation with American Public Transit Association, Washington, DC.
  • Corporate Authors:

    Urban Mass Transportation Administration

    Office of Transportation Management, 400 7th Street, SW
    Washington, DC  United States  20590

    American Public Transit Association

    1100 17th Street, NW
    Washington, DC  United States  20036
  • Publication Date: 1975-9

Media Info

  • Pagination: 207 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00198179
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: UMTA/UPM-40/79/2
  • Files: NTIS, TRIS, USDOT
  • Created Date: Sep 15 1981 12:00AM