Campaigns and awereness-raising strategies in traffic safety. Manual for designing, implementing, and evaluating road safety campaigns

The present document was drawn up within the framework of the European project CAST. Campaigns and Awareness-raising Strategies in Traffic Safety (CAST) is a targeted research project supported by the European Commission. It was set up to meet the Commission's need to enhance traffic safety by means of effective road safety campaigns. The aim of this manual is to provide a detailed and practical tool for designing, implementing and evaluating road safety communication campaigns. It contains both a statistical and theoretical background on road safety and communication campaigns and a wealth of practical recommandations for conducting campaigns at the local, regional, national and international scales. It is aimed at decision-makers, practitioners, researchers, students and any organization involved in designing and implementing road safety communication campaigns in Europe and abroad.

• Corporate Authors:

  Belgian Road Safety Institute

  Chaussee de Haecht 1405
  Brussells,   Belgium  1130
• Authors:
  • DELHOMME, P
  • DE DOBBELEER, W
  • FORWARD, S
  • SIMOES, A
  • ADAMOS, G
  • AREAL, A
  • CHAPPÉ, J
  • LOUKOPOULOS, P
  • NATHANAIL, T
  • NORDBAKKE, S
  • PETERS, H
  • PHILLIPS, R
  • PINTO, M
  • RANUCCI, M F
  • SARDI, G M
  • TRIGOSO, J
  • VAA, T
  • VEISTEN, K
  • WALTER, E
• Publication Date: 2009-1

Language

• English

Media Info

• Pagination: 324p

Subject/Index Terms

• TRT Terms: Behavior; Communications; Costs; Crash rates; Crashes; Drivers; Evaluation; Fatalities; Hazards; Human factors; Prevention; Public relations; Publicity; Risk taking; Safety; Travelers
• Identifier Terms: CAST (Program : European Commission)
• Uncontrolled Terms: Causes
• Geographic Terms: Europe
• ITRD Terms: 1643: Accident; 1612: Accident rate; 9001: Behaviour; 9003: Cause; 9098: Communication; 224: Cost; 1772: Driver; 8034: Europe; 9020: Evaluation (assessment); 1602: Fatality; 2257: Human factor; 9149: Prevention; 8575: Public relations; 8573: Publicity; 9150: Risk; 2259: Risk taking; 1755: Road user; 1665: Safety
• Subject Areas: Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01129206
• Record Type: Publication
• Source Agency: TRL
• Files: ITRD
• Created Date: May 21 2009 11:19AM