This report looks at the results of the 1975 post-ad-telephone survey and compares the results of certain questions with the same questions asked in the 1974 pre-ad-telephone survey. The purpose of the 1975 survey was to determine the effectiveness of the ASAP public service campaign developed from results of the 1974 pre-ad-telephone survey. Contingency tables and chi-square analyses were the primary analytic techniques used in the study. The report presents the demographic characteristics of the respondents, their actual drinking practices, attitudes toward intervention in a drinking and driving situation, methods of intervention most likely to be used and awareness of the major cause of automobile accidents. The study concludes that awareness of the drinking-driving problem has increased over the pre-ad period; actual intervention in a potential drinking and driving situation has increased and the methods of intervention depicted in public service announcements are the ones preferred by the respondents.

  • Corporate Authors:

    Los Angeles County, California

    Alcohol Safety Action Project, 1540 Alcazar
    Los Angeles, CA  United States  90033

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Miller, E B
  • Publication Date: 1976-4

Media Info

  • Pagination: 71 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197692
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-804-110
  • Contract Numbers: DOT-HS-161-2-252
  • Files: NTIS, USDOT
  • Created Date: Sep 15 2002 12:00AM