SEAT BELTS: 1949-1956
The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.
Lexington Technology AssociatesLexington, MA USA 02173
Washington, DC USA 20590
Transportation Systems Center55 Broadway, Kendall Square
Cambridge, MA USA 02142
- RONAN, L
- Publication Date: 1979-4
- Pagination: 54 p.
- TRT Terms: Advertising campaigns; Aircraft industry; Automobile industry; Consumer protection; Design; Development; Industries; Manual safety belts; Marketing; Motor vehicle industry; Perception; Publicity; Reviews
- Subject Areas: Aviation; Design; Highways; Safety and Human Factors; Vehicles and Equipment;
- Accession Number: 00197630
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-HS-803-911 Final Rpt.
- Contract Numbers: DOT-TSC-1355
- Files: NTIS, TRIS, USDOT
- Created Date: Aug 28 1979 12:00AM