SEAT BELTS: 1949-1956

The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.

  • Corporate Authors:

    Lexington Technology Associates

    Lexington, MA  USA  02173

    National Highway Traffic Safety Administration

    Office of Research and Development, 1200 New Jersey Avenue, SE
    Washington, DC  USA  20590

    Transportation Systems Center

    55 Broadway, Kendall Square
    Cambridge, MA  USA  02142
  • Authors:
    • RONAN, L
  • Publication Date: 1979-4

Media Info

  • Pagination: 54 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197630
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-803-911 Final Rpt.
  • Contract Numbers: DOT-TSC-1355
  • Files: NTIS, TRIS, USDOT
  • Created Date: Aug 28 1979 12:00AM