PUBLIC INFORMATION AND EDUCATION. ANALYTICAL STUDY NUMBER SEVEN. UTAH ALCOHOL SAFETY ACTION PROJECT (ASAP)

The report assesses the public relations campaign, conducted by the Utah Alcohol Safety Action Project. The objectives, audiences, strategies, themes, and performance for each campaign item are indicated.

  • Supplemental Notes:
    • Prepared in cooperation with Applied Management Corporation.
  • Corporate Authors:

    Utah Department of Public Safety

    455 East 4th South Street
    Salt Lake City, UT  USA  84111

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Byrd, R
    • Allen, J
  • Publication Date: 1975

Media Info

  • Pagination: 43 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197541
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-803-203 Final Rpt.
  • Contract Numbers: DOT-HS-159-2-249
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM