TELEPHONE SURVEY: A STUDY IN THE EFFECTIVENESS OF A PUBLIC INFORMATION LIQUOR CAMPAIGN ON ALCOHOL AND HIGHWAY SAFETY

The study analyzes the impact of the joint LASAP PI&E/Lancaster County Beverage Association's "KNOW YOUR LIMIT" campaign in on-and off-sale establishments -- conducted during the summer of 1974. The data analyzed specifically focuses on the general exposure of the campaign and what proportion of those exposed to the campaign can remember regarding the contents of the campaign.

  • Corporate Authors:

    Lincoln Alcohol Safety Action Project

    555 South 10th Street
    Lincoln, NE  United States  68508

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Mayberry, M I
  • Publication Date: 1975-5

Media Info

  • Pagination: 43 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197532
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-802-828 Final Rpt.
  • Contract Numbers: DOT-HS-044-1-060
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM