SAN ANTONIO ALCOHOL SAFETY ACTION PROJECT ANALYTIC STUDY NO. 7, FINAL ANALYSIS OF PUBLIC INFORMATION AND EDUCATION 1972 THROUGH 1974

The study focuses attention on the hazards of the drinking-driver through three countermeasure activities: Mass Media Campaign--a multifaceted campaign using television, radio, and newspapers; Citizen Involvement Campaign--a person-to-person campaign using speaking engagements, distribution of fliers, posters and pamphlets, contacts with military and industrial groups, and breathalyzer displays in a mobile unit; and Driver and Traffic Safety Enrichment Campaign--a youth oriented campaign directed to students, teachers, and administrators.

  • Supplemental Notes:
    • See also PB-295455.
  • Corporate Authors:

    San Antonio Alcohol Safety Action Project

    303 South Alamo Street
    San Antonio, TX  United States  78205

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Langland, K F
    • Hawkins, T E
    • Dreyer, C B
  • Publication Date: 1977-5

Media Info

  • Pagination: 31 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197492
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-804-054 Final Rpt.
  • Contract Numbers: DOT-HS-049-1-065
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM