SAN ANTONIO ALCOHOL SAFETY ACTION PROJECT ANALYTIC STUDY NO. 7, FINAL ANALYSIS OF PUBLIC INFORMATION AND EDUCATION 1972 THROUGH 1974

The study focuses attention on the hazards of the drinking-driver through three countermeasure activities: Mass Media Campaign--a multifaceted campaign using television, radio, and newspapers; Citizen Involvement Campaign--a person-to-person campaign using speaking engagements, distribution of fliers, posters and pamphlets, contacts with military and industrial groups, and breathalyzer displays in a mobile unit; and Driver and Traffic Safety Enrichment Campaign--a youth oriented campaign directed to students, teachers, and administrators.

  • Supplemental Notes:
    • See also PB-295455.
  • Corporate Authors:

    San Antonio Alcohol Safety Action Project

    303 South Alamo Street
    San Antonio, TX  USA  78205

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Langland, K F
    • Hawkins, T E
    • Dreyer, C B
  • Publication Date: 1977-5

Media Info

  • Pagination: 31 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197492
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-804-054 Final Rpt.
  • Contract Numbers: DOT-HS-049-1-065
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM